Glögg Making
Is there a difference between the many glögg brands on the market?
Absolutely.
Creating a truly exceptional glögg involves far more than just adding spices to cheap wine.
A common misconception is that any inexpensive wine will do — but that simply isn't true.
Just like in traditional winemaking, the quality of the base wine is crucial. Experienced glögg makers, like skilled winemakers, carefully select grape varieties and use different types of oak barrels to enhance and balance the flavor profile of the spices.
This thoughtful process is what gives Swedish glögg its signature warmth, richness, and depth.
Think of glögg making like fine cooking:
The better your ingredients, the better your results.
🍷 The Foundation of Flavor: Our Base Wine Philosophy
At Sjöblom, the secret to exceptional glögg starts with the wine itself.
We use a high-quality vintage wine from California — not the typical “leftover” wine commonly used in bulk glögg production. This more refined and costly choice ensures a superior end product with depth, balance, and integrity.
“My rule is simple: if I enjoy the wine on its own — if it has the balance, body, and depth I appreciate — then it becomes our base wine,” says Mike Sjöblom.
🧪 Crafting Balance, Body & Depth
Finding the right base wine is time-consuming. It requires a well-rounded profile — one with:
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Good body
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Rich depth
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A delicate balance of alcohol, sugar, and pH
After countless tastings, we've learned one thing:
Tastes differ, but Sjöblom Glögg consistently earns high praise.
It’s not overly sweet, and features a 12% alcohol content — just enough to warm the spirit without overwhelming the senses.
Want to make it sweeter or stronger?
Simply add a little sugar (honung) or your favorite spirit to customize your cup.
🥄 Glögg, Not Just a Sweet Drink
Let’s not forget — glögg is wine. Spiced wine. Or, as we say in the U.S., mulled wine. While there are many imitation sweet drinks sold as glögg, we believe in protecting the tradition. We respect non-alcoholic alternatives, but bundling them under the name "glögg" dilutes its origin and meaning. When glögg was first created, non-alcoholic wine didn’t exist.
At Sjöblom, we stay true to the craft — from grape to glass.
SPICES &
Glögg
The exceptional quality of the Sjöblom glögg base wine allows the Glögg Master to infuse it with complexity and finesse. A blend of cloves, cinnamon, ginger, orange, meadowsweet, and select Swedish spices are carefully added. The aroma reveals delightful raisin fruit notes, harmoniously paired with cinnamon and Syrah wine to create exquisite glögg flavors. Our approach ensures a balanced blend of spices and wine, resulting in a smooth and refined drink. The end product is a superb glögg, perfectly capturing the familiar taste and aroma of Christmas in Scandinavia.
SUGAR &
Glögg
The large producers of popular glögg brands in Sweden often contain around 200g of sugar per liter. Their base wine falls short of the exceptional standards of Sjöblom glögg. An inferior base wine tends to be more acidic, requiring higher sugar levels to mask the taste. In contrast, Sjöblom glögg uses a superior base wine, allowing us to use only half the amount of sugar while still achieving a rich, outstanding flavor. Our "soft" blending approach ensures a perfect balance of spices and wine for a smooth, harmonious taste.
ALCOHOL &
Glögg
Sjöblom glögg boasts a refined 12% alcohol content, and its perfect balance allows the pure, rich glögg flavors to remain intact, even when served cold or at room temperature. Unlike many other glöggs, our unique blend ensures the authenticity of the flavor profile is preserved regardless of heating. However, it’s important to remember that alcohol begins to evaporate at 78°C (172°F). To preserve the full essence of Sjöblom glögg, it is recommended to heat it gently and carefully, allowing you to enjoy its exceptional taste without losing any of its character.