"To make quality wine or glögg, you must start with a quality base wine. Many people think it does not matter which base wine you use, but that is not true." Mike Sjöblom
🍷 The Glögg Master
Mike Sjöblom
Mike Sjöblom is both the Glögg Master and winemaker at Sjöblom Winery. Together with his expert Swedish team, they bring over 80 years of glögg-making experience, having crafted several successful, well-known brands in Sweden.
“To make truly great glögg, you must start with truly great wine,” says Mike.
“My glögg is made from vintage wine. Unfortunately, many overlook the quality of the base wine once spices are added — but that’s where the real flavor begins.”
Mike’s glögg philosophy is rooted in natural, organic ingredients. He blends full-flavored wine to enhance the fruit character, carefully selecting organic spices to create the signature glögg flavor — without relying on excess sugar.
“Just like in winemaking, we work with oak, acidity, and alcohol balance when crafting Sjöblom Glögg,” Mike explains.
The result? A glögg that’s not only rich in tradition, but exceptional in quality — a true reflection of Swedish heritage and Napa craftsmanship.